XLSMART Officially Established, A New Force in Indonesia’s Digital Future CEO Rajeev Sethi Unveils XLSMART’s Corporate Identity

Daftar Isi

Jakarta, 17 April 2025 – PT XLSMART Telecom Sejahtera Tbk (“XLSMART” or “IDX: EXCL) today 

marks its official establishment as a unified telecommunications entity, born from the legal consolidation 

of PT XL Axiata Tbk, PT Smartfren Telecom Tbk, and PT Smart Telecom. This landmark moment 

signifies the beginning of a bold new chapter in Indonesia’s digital era, with XLSMART poised to 

redefine connectivity, drive innovation, and elevate customer experience across the archipelago. 

President Director and CEO of XLSMART, Rajeev Sethi said “The establishment of XLSMART is a 

defining step toward realizing our purpose: to connect every Indonesian for a better life,” “We bring 

together the complementary strengths of XL Axiata and Smartfren under a unified leadership and 

shared vision—setting the pace for Indonesia’s digital progress. We will continue to operate our beloved 

brands to serve our mobile cellular and home broadband customers through XL, AXIS, and Smartfren 

as well as SME’s and corporate customers with XLSMART for Business, while enhancing service 

quality, expanding coverage, and introducing smarter, more integrated digital experiences. With over 

94,5 million customers1, each connection matters, and we are committed to delivering services that are 

reliable, inclusive, and transformative,” he added. 

The company is effective today, the new Directors and Board of Commissioners assumes office, 

reflecting a blend of leadership from both legacy organizations. This integrated team reflects 

XLSMART’s commitment to balanced governance, customer-first decision-making, and innovation with 

purpose. 

“This isn’t just a merger. It’s a leap forward for Indonesia’s digital ecosystem,” Rajeev Sethi added. 

“With our new structure and identity, we are set to empower communities, businesses, and institutions 

across the country. Our leadership team is energized and ready to deliver a digital future that’s bold, 

inclusive, and people-centric.” 

A Commitment to Indonesia’s 94.5 Million Customers 

With a combined market share of 25%, projected proforma revenue of IDR 45.8 trillion, and a customer 

base of over 94.5 million2, XLSMART aims to become the most loved company in Indonesia by 2027. 

“Our focus remains crystal clear: our customers,” emphasized Rajeev. “We’re building a company that 

listens better, moves faster, and serves smarter. Whether in big cities or rural areas, XLSMART is here 

to ensure that every Indonesian has access to the tools, networks, and experiences that matter,” he 

added. 

Unveils XLSMART’s Corporate Identity 

XLSMART also introduces its new corporate identity, a powerful reflection of its purpose and ambition. 

The brand’s visual mark—the Infinity World logogram—represents limitless connectivity and endless 

opportunity. It symbolizes a dynamic gateway to new possibilities, reflecting XLSMART’s commitment 

to expanding horizons across Indonesia and beyon.Its tagline, “Bersama, Melaju Tanpa Batas” (“Go Beyond, Together”), captures the spirit of the merger—

an invitation for customers, communities, and partners to journey forward as one. The brand’s 

personality is bold, thoughtful, collaborative, and enabling—brought to life through dynamic design and 

purpose-driven messaging. 

“Our new identity reflects not just who we are, but what we aim to build—an Indonesia that thrives in 

the digital age,” said Rajeev Sethi. “The Infinity World logogram captures our belief in progress without 

limits. Together with our customers, employees, and partners, we’re setting the pace for a smarter, 

more connected nation.” 

As part of its new corporate identity, XLSMART is launching a refreshed digital presence. Customers 

can stay updated on the company, its products, and services through the official website 

www.xlsmart.co.id, and on social media via X [xlsmart_id]. 

About XLSMART 

PT XLSMART Telecom Sejahtera Tbk (“XLSMART” or “IDX: EXCL”) is Indonesia’s newest unified 

telecommunications powerhouse, formed through the merger of PT XL Axiata Tbk and PT Smartfren 

Telecom Tbk, along with PT Smart Telecom. Combining innovation with heart, XLSMART is committed 

to setting the pace for Indonesia’s digital era—delivering accessible, reliable, and future-ready 

connectivity to over 94,5 million customers nationwide. 

With a shared legacy of technological excellence and customer-first service, XLSMART leverages the 

best of both companies: XL Axiata’s deep expertise in converged mobile and fixed services as part of 

the Axiata Group, and Smartfren’s pioneering innovations in 4G, VoLTE, and eSIM services under the 

Sinar Mas Group. 

With the tagline “Bersama, Melaju Tanpa Batas” (Go Beyond, Together), XLSMART is dedicated to 

delivering digital inclusion, national progress, and long-term value for Indonesia. (For more information, 

visit